AI Insights · Timothy · April 2022
Top 5 Film & Television Apps in Nigeria for Q1 2022
Explore the performance of the top 5 film and television apps in Nigeria for the first quarter of 2022, based on data from Sensor Tower.
In the first quarter of 2022, the film and television app market in Nigeria showcased diverse performance trends across the top 5 applications. Here’s a closer look at their weekly downloads, revenue, and active users, based on data from Sensor Tower.
Amazon Prime Video experienced fluctuations in its weekly revenue, peaking at approximately $3.4K in the last week of February. Weekly downloads saw a decline from 4.2K in early January to around 2.7K by the end of March. The app maintained a relatively stable user base, with weekly active users hovering around 42K throughout the quarter.
Netflix recorded steady growth in weekly downloads, starting at 38K and reaching 41.7K by the end of March. Revenue saw a notable peak of $643 in the last week of February. However, weekly active users showed a downward trend, decreasing from 711K at the beginning of January to 628K by the end of March.
AREWA24 ON DEMAND had a consistent performance in terms of weekly downloads, with numbers ranging from 3.9K to 5.5K. Revenue peaked at $513 in the last week of February. The app's weekly active users remained stable, fluctuating slightly around 20K throughout the quarter.
IROKOtv showed a varied trend in weekly downloads, starting at 4.6K in the first week of January and dropping to 2.1K by the end of March. Revenue peaked at $498 in late January. Weekly active users saw a decline from 15.2K in early January to 11.2K by the end of March.
Viki: Asian Drama, Movies & TV had steady weekly downloads, ranging between 1.4K and 2.1K. The app's revenue peaked at $438 in late January, and weekly active users increased from 20.3K at the beginning of January to 22.3K by the end of March.
These insights provide a snapshot of the performance of the top film and television apps in Nigeria for the first quarter of 2022. For more detailed data and analysis, visit Sensor Tower.